From the moment I stepped into my position as President and CEO of Intero four months ago, this has been my mantra…this has been my challenge to everyone at Intero. Let’s all stop doing so much stuff and stop chasing the shiny penny…stop jumping from one “great idea” to the next. Let’s do less stuff better and not more stuff worse. Let’s focus on what we are good at and then let’s do it better than anyone. In this day and age there is so much information being thrown at us…so many different ideas. Especially in Silicon Valley. And if we don’t watch out, we can get whipped around chasing the latest and greatest thing. When you do that you are mediocre, at best, at everything and not great at anything.
So here is the question…is what you are doing today building on what you did yesterday or are you starting from scratch on the latest and greatest idea…AGAIN?
To have a quantum leap at almost anything in life and really have a significant impact, it is not going to be the result of trying to do everything. It is going to be the compounded result of doing only the most important activities over and over again…we need to do fewer activities more frequently. We really need to start shooting at life with a rifle and not a shotgun. If we do those few, most important activities consistently over and over again, at some point, we will reach the tipping point…we will explode into a quantum leap. The difficult part is being disciplined enough to do those important activities and not jump from one great idea to the next…we need to do the important few activities over and over again until we have a Quantum Leap…a Breakthrough. It’s all about K.I.S.S. – Keep It Simple, Stupid.
Why is it so hard? Because we have to do it over and over and over again for long periods of time with what appears to be little or no results. When that happens, doubt enters our mind…we get distracted and we start to look for the next great idea. But if we have the discipline to stick with it, all of a sudden out of nowhere, one day we will have a radical breakthrough. The hard part is not to quit when we feel like we are running into a brick wall with no results…not quitting when we are having a breakdown. Because when the wall comes down, it won’t come down one brick at a time, but the accumulation effect of hitting it over and over again will bring it tumbling down all at once. It will happen when we are exhausted and beyond wanting to quit. We will hit it again and BANG!!!!
Remember…there are always going to be those people out their pitching us on the latest and greatest thing that is going to change our life, our business, our health…the 10 minute ab machine…the lose 30 pounds in a month vitamin…triple your money in a year schemes…get your body ripped in 21 days… The list goes on and on. Give me a break. The crazy thing is, obviously, a ton people are getting sucked in and buying this stuff. If they weren’t these billion dollar companies spending all this money on commercials and infomercials would cease to exist. Heck…I probably get a dozen calls a week from someone telling me how they have developed some product or system that is going to save us money, make us more money, revolutionize our company, etc. Just be very careful and don’t get sucked in. I am not saying be blind to innovation and new ideas, but don’t get sucked into everything thrown at us.
Make the commitment to do less better and don’t get tricked into doing more worse. Do that and I promise you will rock it!!!!!