Archive for April, 2010

Cool Apps: What Do You Like?

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It’s official. Facebook is taking over the world.

A couple of weeks ago, they made a subtle change. You may have noticed that where you once became a “fan” of a particular page, you suddenly “liked” it. At first, this didn’t seem like a big deal. But it was. And it is. BIG.

Last week at its F8 developers’ conference, Facebook announced some changes that will dramatically change the way that people interact online. The biggest part of the changes is something that Mark Zuckerberg, Facebook’s founder and CEO, calls “Open Graph”. Open Graph is a new platform that will allow websites to blend their users’ social experiences. They’ll take the information that they have about your likes and dislikes, and make a customized online experience for you.

For example, if you have a Facebook profile and you visit Pandora.com, a popular music service, you’ll find that they are able to recommend playlists for you, based on artists that you’ve “liked” on Facebook. Similarly, if you visit CNN.com, you’ll see if any of your friends have visited the site and recommended news stories that they’ve found helpful. When you click the “like” button on these pages, that activity will be posted to your Facebook profile. It’s pretty nifty.

Now, what this means for each of us, personally, is a big question. Whether to opt in or out of the instant personalization functionality — deciding what you do and do not want to share — is a personal choice, and an important one.

What it means for businesses, however, is, as I said earlier, big.

The “like” button, which you’ll see popping up on sites all over the place (if you haven’t already), is exceedingly simple to add to your own website (if you have someone manage your website, they can make the addition in about 5 minutes’ time). It’s a simple addition that has the power to expose your site or business to vast numbers of people who mightn’t have been aware of it before.

When one of your Facebook friends “likes” any of your blog posts (or any other items to which you’ve added the “like” button), that activity will be posted on their personal profiles and in the news feeds of their friends.

This new functionality is controversial, make no mistake, but the possibilities that it opens for businesses are myriad and fascinating.


Thursday Thoughts On Leadership: If You Want To Lead, Grow

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“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”
– Heraclitus

Leaders and aspiring leaders would do well to heed this quote from Heraclitus, because, well, the ancient Greek philosopher had a point.

Things change. Constantly. And people who want to be effective in what they do change with them. If you’re not able to grow, to change, to shift and move with the times you will never be a great leader.

If you want to be a leader, you must always be learning and adapting. The hallmark of the humble leader is that they continuously strive to get better, to be open to the possibility that what they know and who they are today is not enough.

Pat Reilly, the great basketball coach, summed this up nicely:

“If you’re not getting better, you’re getting worse.”

Leadership is the single most important factor in the success or failure of a real estate office or company.  And getting good at leadership requires hard work – and a commitment to continuous improvement.

The good news is good leaders can be made. As legendary management scholar Peter Drucker wrote, “There may be such a thing as a natural born leader, but there are so few of them that they make no difference in the great scheme of things.”

So when an agent asks me on how they can one day become a leader and a manager in our company, I respond with these three things: 1.) Be coachable 2.) Be willing to grow, and 3.) Be in alignment with the Intero visions and values.

If you want to lead, you’ve got to grow.


Wednesday Wellness: Undiscovered Love?

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This evening I had a conversation with someone about why some of us love to exercise, and others would rather eat hot coals while lying on a bed of nails.  Why is it, she wondered, that it took until she was in her 50’s to find activities that she now (finally) loves?  4 days a week, I might add!

She remembered making a goal at age 39 to run a mile before her 40th birthday (footnote…she started training for the 1 mile goal 6 moths before her birthday).  She hated (I know, a strong word, but the best one to describe how she felt) every single moment of it and put that goal on the shelf well before her 40th.

She remembered trying to lift weights a few years back and swore the clock was jinxed because 20 minutes seemed more like 90.  She couldn’t wait to finish her routine.

Then about a year ago she walked in to a new exercise class (always on a quest to try to find something she could endure because she valued the importance of exercise). Most of the participants in the class were women her age and the class was taught by a fun, high energy “in her 40’s” instructor, who made the session so fun that my “friend” (ok…she’s my sister) instantly fell in love with the class!

What was the difference?  Why now?  For the first time, she was made to feel comfortable, she felt at home, she laughed and wasn’t intimidated.  The guidance of the instructor made all the difference for my sister.  It was a Zumba class and the music was her style, the participants were her age and dancing was something she immediately connected with.

She took me to this class (in Washington) and I could see why she was having so much fun!  We then took a hot flow yoga class, something I literally begged her to do with me.  This class was also taught by Carole, the Zumba instructor, and to my utter shock my sister has been doing yoga now twice a week for 5 months…she loves it!

The connection?  She felt “at home”.  She felt comfortable and welcome.  She felt she could do well and enjoy herself.  It wasn’t so much that she was “exercising”… she was having fun, sweating and feeling successful!

I started thinking about this and wondered how many non exercisers could actually fall in love with an activity if they felt at home, not intimidated and could laugh with others and at themselves.  Of course Body Firm offers this, but for those of you outside of the Bay Area, look around, I bet there are studios, gyms and groups who care as much as we do and as much as Carole does!

Could this be you?  Could you have something deep inside which just hasn’t been uncovered?  Don’t quit; my sister never did, just keep trying to find that place where you can let go a little and feel good.  There are so many options, so many places to go!  Ask others, try new things, laugh and see if you can find a place where you will eventually look forward towards adding to your schedule!  Maybe even 4x a week!!


Monday Mojo: It’s Important, Not Urgent

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One of the things we really focus on doing at Intero is making a conscious decision every day to spend our time doing the important and not the urgent.  Most of people spend the majority of their lives running around like a chicken with their head cut off jumping from one thing to another dealing with all of the urgent crap in life.  But you know what?  The urgent stuff is typically nothing more than the important stuff we procrastinated on doing and now if it doesn’t get done something is going to blow up! Guess what – it’s urgent.

It’s important that we exercise and eat right every day.  If we don’t, when we get 50 to 100 pounds overweight, and our blood pressure and cholesterol are through the roof, it will be urgent that we take care of ourselves so we don’t keel over and have a heart attack, or worse.

It is important that we spend quality time with our family, every day.  If we don’t, it will become urgent one day when we come home and they are gone.

It is important to constantly be embracing change and innovation.  If not, one day we will wake up and the world will have past us by and we will be frantically trying to catch up.  Change and innovation will become urgent.

I know the urgent will always pull at us, but the key is to have the discipline to stick to doing the important and we will be successful at whatever we do.  It’s Important, not Urgent.
Make it a GREAT week!


Cool Apps: Don’t Be Blue, Get BatchBook!

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Each and every day, it seems that there’s a new social media channel on which we need to keep tabs. Whether it’s making professional connections on LinkedIn, managing our personal Facebook profiles, our “fan” pages, Twitter feeds, FourSquare checkins, not to mention email, and the things we use to make sure we’re meeting the needs of our clients, there’s an endless stream of, well…streams to monitor.

How can we do it without sacrificing our work ethic or our commitment to providing the highest quality work to our customers and clients?

BatchBook may just be your answer.

BatchBook, developed by the big thinkers over at BatchBlue Software, features contact management, social media monitoring, email forwarding, communications tracking, to-do lists, the ability to create lists, reports, and Web forms, and integrates seamlessly with Google Contacts, Freshbooks, MailChimp, Shoeboxed, and Zendesk. These features, combined with some of BatchBook’s unique offerings, might make it the most powerful social monitoring/CRM tool around.

First and foremost, BatchBook is a contact management powerhouse. It makes it possible for you to track your business, personal, and social media contacts and share them, if you like, with team members or coworkers. You can create a database from the ground up, or import your contacts from any of several different existing systems. BatchBook has a great feature, which they call “SuperTagging”, which you can use to create custom fields that’ll let you monitor the information that’s important to you, not just those that conform to the software.

Its social media monitoring helps keep the lines between personal and business contacts on social media channels clear. For each of your contacts, you can see their most recent tweets, blog posts, as well as their LinkedIn profile.

Another cool feature is the ability to track communications. If you want to know the last time one of your team members contacted a client, you can see it in BatchBook, whether it was an email or phone call, you’ll have a complete record of all of your communications with your clients. And with BatchBox, your emails can get forwarded directly to BatchBook and attach them to your contact, so you’ll know exactly where you stand at all times.

BatchBook gives you the ability to collect information about your clients and other business-specific information. Not only does it do that, but it gives you an easy-to-use system with customer support that’s second-to-none.

Got the contact management blues? Get BatchBook.


Thursday Thoughts on Leadership: Leaders Are Not Always Predictable

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Leaders are not necessarily predictable people. Being unpredictable will keep the team from falling into a mental comfort zone. By suggesting that a leader needs to be unpredictable, does not mean they should not act the same way regardless of the circumstances. Those they lead should be able to anticipate how a leader might think and or act, because after all the act of leadership implies that your followers have a sense of where you are going. Great leaders are purpose-driven and their actions arise from an observable belief system and common goals. However, if the leader becomes too predictable, it will affect their ability to keep their people sharp and on their toes.

In managing a real estate office and coaching real estate agents, I have always believed that you should create an environment that is positive, conducive to growing, motivating and above all, challenges people to do their best. As a leader, you have to achieve this without becoming predictable.

The most effective leaders often have the quality of being somewhat unpredictable. They understand that if they are predictably difficult or predictably easy going, their charges will become predictably comfortable and will not be ready for the next opportunity or the next challenge. In real estate or any highly competitive environment, feeling comfortable is the first step on the road to complacency. Complacency is the most insidious disease in the world. It sits on your shoulder telling you everything is fine and that you don’t need to improve.

In last year’s Super Bowl between the New Orleans Saints and the Indianapolis Colts, one team fell victim to this. Obviously, both teams represented the best of what the National Football league has to offer. Great owners, great coaches and great players were represented on both sides, as well as great preparation. The game represented the culmination for what some players was a lifetime of training and preparation for this moment. At the start of the second half of what had been a close game, but one that had definitely started to favor the Indianapolis Colts, both in the score and the play on the field; a bold and unpredictable decision was made and it changed the tide of the game. The Saints Head Coach, Sean Peyton, decided to try an onside-kick, a highly questionable and very risky play that is an attempt to surprise the receiving team. So risky in fact, that it had never been attempted at this point in any of the previous forty-three Super Bowls.

The Saints not only recovered the ball, but regained the momentum in the game and went on to dominate the second half en route to the first championship in team history. They were not complacent; they were ready for the unexpected. I guarantee that when the play was called, they were as surprised as anyone, but they were ready for it. The Colts were not, they were complacent. No one had ever tried it, why would the Saints try it now? Peyton has created one of the most dynamic offenses in the league because he does not always do the predictable. He does not follow the script on how football should be played. He trusts his players and makes decisions based on the expectation that they will succeed. In turn, because his players know that he can call any play at any time and for any player, they are always ready to execute at any moment and in any situation. In fact, the player that made the biggest play was not a star, but a reserve, someone who barely gets on the field. But all men on the roster know they are accountable.

As an office manager, one method I used to help keep agents on their toes was in the way I announced sales results. Each month, instead of just posting what the top performers did, I would post what everyone did, even if they had no sales in the period. It kept everyone accountable and on their toes. Remember, our business of real estate is not for the weak-willed or faint of heart. It is for those of us that get sick to the stomach if we are not in the top 10% in any competitive environment. I can still recall seeing first-hand how it motivated the agents to be sure and not show up at the bottom of that list with a goose egg by their name.

Ideally, those you lead are driven to excel by the expertise, inspiration, motivation and example you offer. Many times it takes more than that. Sometimes changes are necessary, sometimes opportunities spring up or challenges present themselves out of nowhere. The leader who exhibits some unpredictability and thus instills an ethos of always being ready in the team will achieve success. Who knows, maybe some day you will be asked to make the most important play in the most important game of the season and the success of the entire team will ride on whether you are ready for the challenge or not.


Wednesday Wellness: Putting the Monkey Chatter on MUTE

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Often I wait until the “night of” to write my Wednesday Wellness.  I do this because I trust that certain topics of inspiration will come my way in the week’s unfolding so that I can share with you what I’ve learned and who I’ve been inspired by.

The last 3 days did just this for me.

Have you ever heard of the term monkey chatter?  It’s the noise in our heads which talk to us over and over telling us what we can’t do, why we can’t do it and how disabled we are at something we believe we can never achieve.  It’s the “I’ll never be good enough” mantra.  And you know what, it works amazingly well!

Saturday, I had the opportunity to ride with an exceptional group of riders on a 65 mile road race (we like to call them “rides”) through the Gilroy foothills (side note, if you’ve never explored the Gilroy foothills…it’s a must do). The riders were of all shapes, ages, sizes and experience.

On Sunday, I had the opportunity to attend a yoga workshop about posture and alignment, again with men and women ranging in age, experience, motivation and flexibility.

On Monday, I had the incredible opportunity to listen to Mark Allen, six-time Ironman victor.

In each of these events, the concept of how our thoughts project our outcome (positive or negative) was the main theme of the day.

For instance, in the bike “ride,” some of the riders were beginning to doubt their ability to finish the event; at the bottom of each hill deciding they wanted to stop – to give up. They struggled with the self talk and convinced themselves they couldn’t finish because they just didn’t have what it took.  The energy expended talking themselves into defeat was more than just doing it!

In the posture clinic, one participant announced that she just had “crappie” (actually, she used a different word) posture and didn’t even want to try because she was destined to slouch.  She always had…always will.

At Mark’s talk, he discussed an event where he was racing against Dave Scott (another well known triathlete) and at the 10th or so mile of the running portion of the Hawaii Ironman, he started to tell himself he just wasn’t any good and couldn’t beat Dave. Dave was the champion…who was he kidding?

In each scenario, self-doubt and the words we tell ourselves can either create a struggle in the event and in life, or the create the ride of a lifetime; one with hope, strength and power.

On the bike ride, many could have given up, convincing themselves they were too weak, heavy, old (fill in the blank) to finish.  Instead, we looked around; there were 2500 riders, each fit in their own way, each doing something phenomenal and so far beyond sitting on the couch watching a TIVO recorded show.  How could one compare them to anything but amazing just by trying?

In the workshop, the participant decided her thoughts about her body needed to change immediately in order to realize she is beautiful and strong and can stand tall.

For Mark Allen, he had a reality check. He was one of two men at the lead of what’s dubbed as the world’s most difficult sport/race. How could he tell himself he wasn’t any good? He was at the heels of the world’s best athlete in extreme conditions, and at the very least, he would take 2nd place over thousands of high-end competitors.   It was at that moment that he realized how good he really was. He felt lightness in his step and went on to pass Dave and begin a 6 time winning streak at Ironman Hawaii (a record still held by the Ironman community for men).

What are the negative things we hear and what do we tell ourselves which keeps us from accepting and loving ourselves?  Are we propelling ourselves with confidence to go beyond our self inflicted limitations or are constantly convincing ourselves we can’t do it?

I am challenging myself this week, as well as my clients to take a look at what we have accomplished and are continuing to achieve instead of what we can’t do because we tell ourselves we aren’t able to for some reason or another.  This week and beyond, I am putting the Monkey Chatter on MUTE!


Monday Mojo: Grip It and Rip It!

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I was watching The Masters last weekend and what a Masters it was.  As the pressure intensified and the players made the turn at the 9th hole, some folded and some finished strong, but only one persevered to win it – Phil Mickelson.

It is truly amazing to me what those guys can do – especially with thousands of people watching them live and millions more watching them on TV.  If you are a golfer you know just how amazing it really is.  One of the commercials during the tournament summed it all up great in just a few words from the late great golfer Bobby Jones who said “Competitive golf is played mainly on a five-and-a-half-inch course, the space between your ears.”  I had heard it before but it had been a long time so I scrambled for a piece of paper and wrote it down knowing that had the makings of a great MOJO.

Think about it – the average golf course on the PGA tour plays about 7,000 yards…4 miles.  As big and daunting as it can seem with water, bunkers, trees, wind, lightening fast greens and competition…at the end of the day winning is not really about conquering the course, but more about conquering your thoughts.  It is our ability to remain focused, disciplined and remain under control in the face of stress, obstacles and competition that makes winners.  Everyone has to play on the same course whether it is golf, business, or life.  Like golf, to win at anything in life the challenge is mastering the five-and-a-half-inch course.  There are just some who know how to play five-and-a-half-inch course better than others.

So next time you are trying to figure out how to cut some strokes from your game at golf, business, or life perhaps we should look at hitting a few less proverbial golf balls at the range and look at doing things to help us conquer the five-and-a-half-inch course between our ears.

Grip it and Rip it!


Cool Apps: Google It!

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When we highlight great business tools here, we typically focus on things that are new. Things that no one’s heard of. Things that are bright and shiny and full of fresh, cutting-edge awesome.

Sometimes we focus so intently on this “new-ness” that we can’t see what’s right under our noses.

Case in point: Google Apps.

A month ago we reintroduced you to Google Apps. Is Google Apps new? No. Is it shiny and sexy and fun? That’s debatable. But is it cool? Is it just dead useful? You’re darned right it is.

With Google Apps, you get a huge suite of tools, each of which can easily stand up against some of the biggest names in enterprise software. For small business people, there are few options that are better. And the price? Sweet. Less than $50 per user per year.

With Google Apps, you get:

Gmail for business: web-based with 25GB of storage and one of the best SPAM killers on the Web.

Google Calendar: Get your stuff together! Know where you need to be and when you need to be there. Scheduling, shared online calendars and sync-able with your smartphone.

Google Docs: Hands-down, one of the best document-sharing applications that there is. Work collaboratively online without attachments and share your documents, spreadsheets and presentations. It even has integrated chat, so you can work with your team members, no matter where they are.

Google Groups: Share content easily with user-created mailing lists and searchable archives.

Google Sites: Super-secure, code-free web pages. Great for intranets and team-managed sites.

Google Video: Secure, hosted video sharing.

Google Apps is the perfect suite of tools for independent contractors. It’s accessible anywhere, you can add as many users as you like for less than the cost of dinner for two at most restaurants. Did you know that you can get 80GB of storage with Google for less than DropBox charges for 50GB? No joke.

It’s 100% practical. It’s 100% useful. It’s 100% easy-to-use. Is it 100% sexy? Not really. But you’re gonna love it. I’m 100% sure about that.


Thursday Thoughts on Leadership: Leaders Must Have a Hard Edge

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In sports or in any results driven business like ours, some leaders find it necessary to constantly utilize a heavy-handed approach with their team members to get results. While this may work in the short term, it is almost impossible to sustain and keep a healthy productive work environment. This approach was famously portrayed by Alec Baldwin in the movie Glengarry Glen Ross, a film that depicts the lives of four real estate salesmen and what happens when the corporate office sends a productivity expert to increase sales in part by announcing a new contest in the office. We all remember the “prizes” in that first sales meeting. First prize was a Cadillac Eldorado; second prize, was steak knives; third prize was “you’re fired.” While obviously exaggerated for Hollywood, it rings true in many professions where leadership only understands the effect of the whip and not the carrot. The leader who fails to show compassion for his team is doomed to fail.

Having said that, I also recognized that a leader needs a hard edge and it must come out on occasion. Pat Reilly, in his book, The Winner Within, referred to it as a TI (temporary insanity). He explained it in the following manner in The Temporary Insanity Textbook:

  • A leader’s aggressive outburst is not an explosion, nor is it a regular or predictable event.
  • It is the art of being angry at the right time, to the right degree, with the right people.
  • TI requires plenty of advanced thought – a real and focused mental plan, not emotion-driven monologue.
  • A dose of TI demands a rapid follow-up of compassion.
  • The TI leader should always send out someone to complete the damage report and to get a quick, accurate reading of the emotional wounding done by the rampage.

At these times, compassion is vital. Without it, anger degenerates into brutality and tears the fabric of the team, office, or company. As much as possible, a positive emotional environment has to govern team, office, or company. Personally, after one of these tirades, there is a lingering sense of estrangement, and I feel compelled to repair it and get close to the team again. What made it even more difficult to deal with is that I have always tried to remember to incorporate compassion, even in the moments when I had to demonstrate a hard edge.

I can still remember some my first TI’s early in my career. I had a very young office (the average age was 26), almost all men. Back then, Tom Tognoli and John Thompson were young fresh agents who shared an office in the branch I managed. Often I called on them to give me insight on what the office attitude was from an agent perspective. After this specific TI moment I walked into their office and asked their thoughts. Was it good or bad? Their response was, “It was good and bad. Good, because you really got us to think and put us on the right track, but bad because you scared the hell out of half of the office. Some of them don’t know you as well as we do, and they thought you were only talking to them.”

The fact is – every moment of that Temporary Insanity (TI) was pre-thought out in words and gestures. I never once singled out any one agent. But the agents who knew they were guilty of withholding effort thought I was speaking directly to them!

We went on to finish the recession year of 1991 with 17 out of the 23 agents earning over $100k or more that year (which was a lot of money nineteen years ago).

A leader must be able to carry out harsh and at times ruthless decisions that are fast, firm and fair. When leaders apply this hard edge correctly it works in two ways: 1) by solving the immediate problem, 2) by preventing future problems because it sends out a very clear and important message: cross my line and you can expect severe consequences. Such actions will provide ongoing benefits for any leader and their organization.

In 2005 we did a spoof on the heavy-handed approach presented in the movie Glengarry Glen Ross. Click to view.