Love it or hate it, the iPad, Apple’s latest shiny technogadget, has taken the world not just by storm, but by virtual F5 tornado.
For most of the folks snatching them off shelves like they were loaves of bread in Russia, circa-1980, they’re just awesome, hyper-beautiful, super-slick … toys. But for REALTORS? The iPad holds a wealth of creative new ideas and opportunities to provide new services for customers and clients.
For starters, the iPad’s display is absolutely gorgeous. Really. It’s second-to-none. Imagine taking your clients on showing appointments and presenting them with splashy, hi-res, full-color photos on it. If you’re out and about and they suddenly decide that there are other properties they’d like to see, you can show them right on the iPad. No more carting around that heavy, cumbersome laptop. With it, you’ve also got a terrific way to take notes as you go with them from house-to-house, or with which to give a listing presentation the likes of which they’ve never seen.
And it’s a pretty cool tool outside of client interaction, too!
Some of the great tools that are available to enhance your business are:
- Evernote. We’ve talked about this fantastic app before, but the version that’s available for the iPad is fantastic. The app itself is free, and basic memberships to Evernote are free, with upgrade options that, at their most expensive, are a minimal $45 annually.
- iWork. Apple’s answer to MSOffice, iWork is a suite of tools — Pages, Keynote, and Numbers — that is incredibly easy, incredibly intuitive. Pages (iWork’s word processor) is a breeze to use, and the iPad version is really slick. Keynote simply blows PowerPoint out of the water in terms of the quality of presentation it produces. Numbers, which is similar to Excel, doesn’t have quite the juice as its Microsoft counterpart, but it’s still off to a pretty good start.
- Things. Hands-down, this is the best organizational software out there. It’s a little pricey in terms of apps (most people are still used to paying $1 for things from the AppStore) at $19.99, but it’s worth every penny. If you’re a Mac user, this is a must-have.
There are tons of new apps being added each and every day, so be sure to check back for your favorites.
The iPad isn’t for everyone, but for us? For REALTORS? The iPad’s going to provide a very happy landing.


August 9th, 2010 at 5:28 am
Thanks for your comments Robert! I know your feeling about another ‘toy’ as I have that same thought sometime…I do love the I Pad and the ease of use and portability and functionality…and we all have to remind ourselves that with all of these great tools and time saving devices…WE are the ones that make things work, not the program or the hardware! No matter what we purchase, none of it works unless WE do! That is the toughest challenge for most to overcome.
Keep dreaming and taking BIG actions Robert!
jt
July 30th, 2010 at 11:24 pm
Good stuff JT! Almost bought the iPad today but was wondering if I was just buying another “toy” so I held off because I have enough toys. I see your point and see how an iPad can really help me in many facets of my business.
Also, the “things” Ap is a new one for me, are you using it a lot? I REALLY need an application that will help me keep track of my tasks and projects with me and my team.
Thanks again for the info!
May 21st, 2010 at 12:24 pm
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