Archive for October, 2010

Cool Apps: More Help for Twitter

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We have a theme running through these weekly Cool Apps posts: making the most of your social media efforts without killing yourself. We all have limited hours in a day, which is why it’s so important to maximize our social media marketing and make what we’re doing count.

The bottom line: If you’re spending more time tweeting or facebooking than selling homes, then you’re not doing social media right. This can be tricky since a lot of social media in the beginning is a try-test-adjust cycle.

The good news is that there are many tools out there to help you. In fact, there are almost too many. We’ve already covered a few like: Social Oomph, ManageFlitter and Seesmic Desktop. But let me spotlight an old favorite in case you haven’t come across it yet: TweetDeck.

If you thought Twitter was a noisy mess the first time you used it, and also the tenth time you used it, then do yourself a favor and try TweetDeck. It’s a downloadable application that sits on your desktop (and of course there’s also an app for iPhones and Androids).

With TweetDeck, you can manage your Twitter conversations, set up columns for searches, follow specific conversations via hashtags, and even pull in your Facebook, Foursquare, LinkedIn and other social streams. It’s meant to be your social dashboard – an easy one stop for sending out tweets, a quick glimpse at conversations you’re interested in, and checking any replies or retweets you may have missed.

By far, my two favorite business uses for TweetDeck are:

Multiple accounts: If you find yourself managing more than one Twitter handle (an account under your own name, for instance, plus maybe one that is more vertical or branded to your neighborhood), TweetDeck makes it easy to send tweets from each account without having to log out and log in under a new name each time.

Ear to the ground: As a real estate agent, you need to know what’s happening in the neighborhoods you serve. TweetDeck makes it easy to set up a search that pulls in related conversations. For example, you can set up a column for the key phrase “San Jose housing” or “San Jose real estate” or even a hashtag like #realestatetech. Then every time you launch TweetDeck you’ll see a stream of the latest tweets containing these terms. It’s a cool way to find people on Twitter who are talking about things you’re interested in.

Give it a try!


Thoughts on Leadership: Motivation Leads the Way

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Motivation is everything. It sparks action that leads to achievement. It opens up possibilities. It inspires people to work. It is crucial to effective leadership.

To lead with purpose – to lead toward any goal – you will need strong people to follow you. To gain followers, you need trust. All of this requires that your people are motivated. That motivation will help to create trust in their leadership and will move them to get things done.

Leadership without motivation will surely fail.

Mike Ferry, founder of The Mike Ferry Organization, a leading real estate coaching and training company, is an example of a leader who motivates with great success. He has a natural ability to teach and train real estate agents to achieve their personal and business goals.

Just last week, Mike wrote about motivation and leadership in a monthly newsletter to Executive Management Group Brokers and Managers. He talks about the trickledown effect of motivation – how it starts from the top with the leader. But who motivates the leader, you may ask? Mike does such an extraordinary job explaining this. The way he inspires agents to produce at high levels is amazing.

The following excerpts are from the Mike Ferry Organization October 2010 Newsletter #7:

One of the more difficult parts of our jobs as a leader is the ability to continually motivate our salespeople to do something productive.” If you look carefully at the word motivation … there are two distinct parts to the word. Part one … “motive” … part two … “action.”

You’ve seen the question asked time and time again, “Who motivates the motivator?” The motivator does not need to be motivated if they have strong, specific, exciting, challenging goals that they are passionate about and driven to achieve. When the leader does not have specific goals for themselves that are exciting and inspiring … then you as a leader are going to have a very difficult time motivating others to take actions, just as it’s difficult for you to motivate your staff when they have no goals and objectives.

So obviously, it’s a trickledown effect. You and I as leaders have to have specific goals and objectives that we’re excited about every day and can’t wait to achieve. When we have those types of goals and objectives, our attitude about success and achievement and taking actions becomes very apparent to those people around us. Our very presence in the office… from the moment we walk in the door … how we walk to our office … how we carry ourselves … how professionally we’re dressed and look … the smile on our face … to the tone of our voice … tells everybody that sees us our level of motivation or “lack of it.” So the truth is it becomes extremely difficult to motivate your salespeople into action every day if you’re not a motivated person yourself.

So the real job that we have in front of us is to be an inspired … enthusiastic … energetic … smiling … “happy to be around person” … all of the time when our salespeople are around us. If we’re not, we will then in essence be de-motivating our team.

At the same time, we have to sit down with each and every salesperson and determine their level of motivation so in all of our conversations with them, we can discuss how the activities they’re involved in lead them to the achievement of the goals they set. If they don’t have specific goals and objectives, it’s our job to help them set them.

Are you prepared to take on this task? If the answer is yes, let’s go do it … if the answer is no, we need to talk.

Motivation is an ongoing process. As a leader, you will find yourself constantly motivating your team to get things done and to far exceed expectations. Consider this your top priority and you will find that a lot of other things fall into place.


Wednesday Wellness: Love Notes

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Have you ever had a coach, mentor or friend act like your own personal “cheerleader” on tough days? They are the bright spot when your day is a little gray and they are your “push” and confidence when you feel like you simply want to lie down and take a nap, but have you considered that you could also be your own personal cheerleader?

I have an “out of the box” suggestion; one I tried myself not too long ago.

In the next day or two, sit down and write yourself a “love note” or “pep talk” and log it in to your Outlook or Google calendar each day for 7 consecutive days.

For instance, let’s say you are starting a new workout program and you’re a little hesitant on how motivated you will be on day 3 or 4. Calendar out to day 3 and on that day pre-write yourself a little note saying something like, “I know you are sore from your last 2 workouts, but you also know you love the feeling afterwards so put on your shoes, take a deep breath and don’t hesitate! Just do it and look forward to how you will feel once it’s done.”

Another suggestion might be you are in the middle of negotiating a big transaction and if history repeats itself things are going to heat up quite a bit and stress levels will be high. This might be a day for you to write to yourself: “Hang in there, take 10 deep breaths, read something funny and hit the ground running…you’ll survive in style, like you always do!”

By writing these “love notes” ahead of time, you’ll find it nurturing and extremely powerful. I did this for myself before I was about to endure something very daunting yet necessary and a week after I wrote them, I read them honestly forgetting what I had written. It was just what I needed to push me through and it warmed my heart to know that I wrote them…to me, from me! We know it’s wonderful to have those coaches and mentors, but when the positive encouragement comes from within, that in itself cannot be matched.


Consigliere Files: The Right Way to Advertise

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Marketing is one of the keys to a successful real estate sales career. In these tough times, those agents that survive tend to find new, creative ways to market their services. However, as we change our marketing practices, the laws and ethical codes that govern our profession stay constant. My question is; what legal burdens do we face while advertising ourselves as Realtors? What are the consequences for improper advertising?

What I Have Seen
Recently, I have seen some questionable advertising materials. One example is by an agent who has been placing what appears to be a deposit check at the door of potential sellers. The agent offers to purchase the potential client’s property and explicitly state’s that he is not an attorney or “mortgage person.” However, the agent does not mention that he is a DRE licensee.

In another questionable advertisement, an agent takes credit for having helped close certain transactions. However, she was never the listing agent or the selling agent. Rather, she acted as the referring agent in each of the transactions.

Finally, I recently came across an advertisement from an agent that is meant for other real estate agents. This agent uses common domain registry sites, like godaddy.com, to register domain names which are made up of trademarks from local real estate brokerages – for example, AlainPinelSanJose.com or InteroAlmadenValley.com. The agent overtly states that other Realtors can purchase the rights to the web addresses from him directly, and then reap the benefits when misguided people happen to type the addresses into their browser and get redirected to the domain owner’s personal page.

The National Association of Realtors Code of Ethics and Standard Practices
Realtors are subject to the jurisdiction of NAR and its local subsidiaries. As such, the NAR code of ethics is binding on most licensees and NAR can fine and discipline members for breaches. Article 12 of the NAR code addresses advertising and it states:

“REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.”

This means that a Realtor is in breach of Article 12 as soon as the Realtor contacts a potential property buyer or seller and fails to disclose the Realtor’s status as a licensee. It does not matter whether the Realtor was intentionally dishonest, mind you. Rather, all that matters is that the licensee neglected to mention that he or she has a real estate license.

Consider the first example of questionable advertising that was mentioned above. An agent is placing purchase offers and deposit checks on the doorsteps of potential clients. The agent is not mentioning that he is licensed to sell real estate. Apparently, the agent believes that he is covered so long as he mentions that he is neither an attorney or mortgage broker. Not correct. This agent has a duty to disclose that he is a real estate professional. Thus, this agent may face a substantial fine for each occurrence, as well as probation and DRE action against his license.

Article 12-7 states:

“Only REALTORS® who participated in the transaction as the listing broker or cooperating broker (selling broker) may claim to have “sold” the property.”

When considering this rule along with the second example of questionable advertising listed above, it is unclear whether the agent is in direct breach by claiming that her referrals constitute “involvement” in the transactions. However, when we consider that these rules defer to the subjective understandings of our lay clients, it becomes clear that the agent is probably engaging in the same activity that this rule means to prevent. If a client would reasonably believe that this referral agent somehow got the same experience as a listing or selling agent by her role as referring agent, then the client is mislead and the referring agent has breached the rules. Certainly, referring agents are not material to the transaction and giving referrals should not be construed as gaining transactional experience. Therefore, this agent is probably in breach of her ethical duties.

Lastly, Article 12-10 states:

“REALTORS®’ obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits REALTORS® from:

1.     engaging in deceptive or unauthorized framing of real estate brokerage websites;

2.     manipulating (e.g., presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or

3.     deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers. “

This means that Realtors can never establish websites or domain addresses that are meant to mislead and divert traffic away from another brokerage. As such, both the Realtor that is selling domain names, as well as any and all Realtors that purchase and use those domain names, are breaching this rule and face fines and discipline.

The Law
One must also consider the California Business and Professions Code and Federal Trademark law. The Cal. BPC requires that agents not use fraud or “trickery” to procure clients. Trademark/Intellectual Property law has evolved to disallow “cyber-squatting,” where people misuse trademarks in domain names in order to divert traffic for financial gain.

Ultimately, what constitutes “trickery” or “cyber-squatting” is up to a judge and jury. However, when all is said and done, these laws intend to punish dishonesty. So, when an agent finds a creative way to word his resume, or solicit a phone call, or divert a web surfer, he/she may be acting illegally.

To sum up, advertising is an important part of any agent’s job. To be successful, agents must market their services and expand their spheres. However, our ethical duties require a genuine attempt to be transparent. Making a sham offer on a home without disclosing your role as a Realtor is not transparent. Misrepresenting your experience by claiming “involvement” in a transaction simply because you were paid a referral is not transparent. Creating websites that use trademarked brokerage names and then selling those sites, or using those sites to divert traffic from brokerages, is not transparent. Remember, the NAR Code of Ethics is binding on all Realtors and breaching these rules carries fines and possible discipline. Also, most acts of dishonesty are illegal. So keep that in mind when you market yourself. Ultimately, this profession is centered on advertising – but the fate of our individual careers rests on whether or not we advertise correctly.


Monday Mojo: The 45 Lessons Life Taught Me

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One of the coolest things about being the author of Monday Morning MOJO is all the cool mojo I get sent back to me from people.  I usually write Monday Morning MOJO on my own, but this is one of those sent to me I needed to share with you. This is something we should all read at least once a week!

The following is written by Regina Brett. Regina is the author of God Never Blinks: 50 Lessons for Life’s Little Detours and a metro columnist at The Plain Dealer in Cleveland, Ohio.

To celebrate growing older, I once wrote the 45 lessons life taught me. It is the most requested column I’ve ever written.

1. Life isn’t fair, but it’s still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone.
4. Your job won’t take care of you when you are sick. Your friends and? parents will. Stay in touch.
5. Pay off your credit cards every month.
6. You don’t have to win every argument. Agree to disagree.
7. Cry with someone. It’s more healing than crying alone.
8. It’s OK to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won’t screw up the present.
12. It’s OK to let your children see you cry.
13. Don’t compare your life to others. You have no idea what their journey is all about.
14. If a relationship has to be a secret, you shouldn’t be in it.
15. Everything can change in the blink of an eye. But don’t worry – God never blinks.
16. Take a deep breath. It calms the mind.
17. Get rid of anything that isn’t useful, beautiful or joyful.
18. Whatever doesn’t kill you really does make you stronger.
19. It’s never too late to have a happy childhood. But the second one is up to you and no one else.
20. When it comes to going after what you love in life, don’t take no for an answer.
21. Burn the candles, use the nice sheets, and wear the fancy lingerie. Don’t save it for a special occasion. Today is special.
22. Over prepare, and then go with the flow.
23. Be eccentric now. Don’t wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness but you.
26. Frame every so-called disaster with these words ‘In five years, will this matter?’
27. Always choose life.
28. Forgive everyone, everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time, time.
31. However good or bad a situation is – it will change.
32. Don’t take yourself so seriously. No one else does.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything you did or didn’t do.
35. Don’t audit life. Show up and make the most of it now.
36. Growing old beats the alternative – dying young.
37. Your children get only one childhood.
38. All that truly matters in the end is that you loved.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.
41. Envy is a waste of time. You already have all you need.
42. The best is yet to come…
43. No matter how you feel, get up, dress up and show up.
44. Yield.
45. Life isn’t tied with a bow, but it’s still a gift.


Cool Apps: Two to Tango

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As a mobile professional whose work requires a lot of travel on a typical day, real estate agents can appreciate any app that makes communication easy, natural and free.
 
That’s why I had to bring up a new app that offers ease of communication – both audio and video – and is free, free, free. Yes, free calling!
 
iPhone 4G owners have FaceTime. The rest of us now have Tango, a new free mobile-to-mobile video calling service. Think of it as Skype with an even easier interface – or your phone without the bill for extra minutes (plus video capabilities).
 
Here’s how it works: Find the Tango app in the app store for your iPhone or Android device. Download it and invite your friends, family and colleagues to download it as well. This takes just a few minutes. Then once you’re set up, you can call any of your contacts who also have Tango installed on their smart phones.  All you need is WiFi, 3G or 4G to make a call.
 
Tango is pretty cool and its popularity has already exploded since launching on September 30. (It is already in the #2 spot for most popular social networking app, according to PCWorld.)
 
Tango’s main attraction is that you can bring your calls to life with video and talk for free. It’s also one of those apps that you can use for both business and personal calls. Sometimes business makes us late for dinner or takes us out of town for a few days. Tango can help keep you connected to your family – face-to-face.
 
Other features you’ll no doubt find useful in your real estate business:

  • Talk for free using your data service (WiFi, 3G or 4G).
  • Toggle back and forth between video or audio-only during a call.
  • Live stream to share what you are seeing (i.e., the other person isn’t stuck staring at your face the whole time). Hint: you see a house without your client present but want to give him a quick glimpse.
  • It’s super easy to invite your contacts to install and share the Tango experience.

So there you have it: Tango. A new way to communicate with colleagues, clients, friends and family.


Thoughts on Leadership: The Importance of Influence in Leadership

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“The true measure of leadership is influence…nothing more, nothing less.”     – John Maxwell

I am very passionate about leadership and strive to continue to learn everything I can about becoming a great leader. Part of this learning process is sharing the advice and examples that have really made a difference in my pursuits.

I want to share a presentation that my good friend Neal Hanks, President of Beverly-Hanks & Associates in North Carolina, presented at UNCA College. This valuable advice and information can help you as you develop your business and career and in your own pursuit of better leadership.

I believe every leader must understand, value and practice each of these points Neal Hanks put together:

  • Influence – the act or power of producing an effect without apparent exertion of force or direct exercise of command
  • Leadership is a choice you make, not a position you hold…
  • You may grant someone a position, but you cannot grant them real leadership
  • Influence must be earned
  • If leadership is simply influence, why is it so important?
         -    
    It has the ability to change lives
         -     It is the difference between success & failure
         -     It has an impact upon future generations

How do we become better leaders?

  • Become a person people want to follow…
         -    
    People want to follow leaders:
                             -     Who care
                             -     Who are approachable
                             -     Who they respect
                             -     Who are competent
                             -     Who are consistent
                             -     Who show commitment
  •  Lead yourself exceptionally well
         -    
    Manage your priorities
         -     Manage your time
         -     Manage your emotions
  • Serve others…Serving others demonstrates
         -    
    We care
         -     We are trustworthy
         -     We are committed
         -     We add value
  • Intentionally
         -    
    Study/Implement
         -     Practice/Seek Opportunities

Follow these tips to become a leader of influence and I guarantee you will lead the organization you work for and maximize your human potential.


Wednesday Wellness: The light at the end of the tunnel

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Have you ever been working on something (a project for work, your children’s project, your mental health, a weight loss plan) and you feel like you haven’t made any progress at all? It feels like you are in a dark tunnel and will never see the light? You’re in that dark, stuffy place feeling overwhelmed, defeated, tired, and are beginning to wonder if there is a way out. Yet, there’s something deep inside you, which tells you to keep plugging along because the light IS there and you will see it soon. Your head argues that you just need to give up, but your spirit reminds you that you are strong, the other side is worth the work and once you get to the other side, you’ll be ok!

If you are, or know someone who is stuck in that “challenging” place, consider where you are. Have you made progress from yesterday, a week, month, or even year ago? Usually, the answer is yes. Usually there is progress and many steps have been obtained forward. In fact, just by recognizing that you are moving forward and making headway towards your goal is a step to the other side!

In this message, consider how close you are and then take a step away and consider that quite possibly that place you are standing right now can be a little brighter just by realizing how hard you have worked to get to this place! Trust the process…the light will come through any moment as long as you keep moving!


Consigliere Files: Why Some Banks are Halting all Foreclosures and What it Means for Us?

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A few weeks back, I sat with many of you at the Bank of America short sale summit hosted by the bank’s Chief Executive of Short Sales and REO’s, Matt Vernon. The summit lasted about an hour. After, Mr. Vernon took various questions from Intero Realtors about the bank’s short sale process, I recall one Realtor asking, “What percentage of homes does Bank of America foreclose on?” To which Mr. Vernon replied, “I’m not allowed to answer that question.” It was clear then that Mr. Vernon and Bank of America did not want to tip their hand as to how little they foreclose in the current atmosphere. They feared that, if people thought foreclosure was not likely, the bank would have much less leverage in bargaining when it came to below market offers and payment demands. In fact, if people don’t think foreclosure is likely, they have little incentive to ever sell short.

Fast forward to last Friday, October 8th. Amidst public pressure from politicians, the media, and fed up borrowers, Bank of America announced a “temporary” halt on all of its US foreclosures. Other lenders, like GMAC Mortgage, JP Morgan Chase, and PNC Financial, have enacted similar plans in California, Nevada, Arizona, New York, Florida, Illinois and other states. These “foreclosure halts” may last anywhere from a few weeks to a few months. This was welcome news for many distressed homeowners who have been struggling for the past 3 years to stay in their homes.

The Reason for the Foreclosure Halt
Recently, there have been lawsuits challenging various banks’ ownership of certain mortgages. Attorneys have started to argue that certain banks do not technically own the mortgage notes that justify their foreclosures. The argument is that the banks sold and resold each note, and eventually lost track of who actually, legally holds each note. This is not an injustice, mind you. Rather, it is a technicality. Some people facing foreclosure have argued that they owe money to someone, just not the bank actively trying to foreclose on them. This dilemma, coupled with a very few instances where homes were seized and then returned after it was discovered that no mortgage existed on the property, have lead some banks to halt all foreclosures as they revisit and verify their current processes.

As this happens, politicians in tough reelection fights, including Senate Majority Leader Harry Reid, have started to call for a nationwide “moratorium” on foreclosures. The President has thus far disagreed with these moratorium demands. Still, many banks are now imposing their own moratoriums to quell criticism and address their internal problems before there is a government mandate.

How will this affect the Real Estate Market?
While undoubtedly good for those families who are down on their luck and unable to make monthly mortgage payments, there is some question as to whether this action will be good for the slumping housing market. REO’s and Short Sales make up nearly 25% of all residential real estate transactions in the current market. In the San Francisco Bay Area, these transactions make up nearly 33% of the current market. Of course, without foreclosure the REO market disappears because banks will start to own fewer and fewer homes. And without the threat of foreclosure, there will be less incentive for sellers to agree to sell short because they can simply wait out the market in their home without making mortgage payments.

How will this affect Short Sales?
When it comes to short sales, the foreclosure halt probably means that short sale negotiators have greater leverage when negotiating offers with the banks. Essentially, if the bank is not going to foreclose, then the bank has much greater incentive to accept a low ball offer. Otherwise, the bank has no alternative for the mortgagee who cannot pay the mortgage.

However, the mortgagee now has less incentive to sell. The primary reason for short selling is to avoid foreclosure. So long as foreclosure is not going to happen, a mortgagee can theoretically stay put without resorting to a short sale.

So, for those sellers that truly face “insurmountable hardship,” this action by banks provides the best possible chance to drop a destructive asset. But, since that asset is a family’s home, many will probably forego resorting to a short sale during this time.

How will this affect REOs?
Every bank has a number of REOs on the books. However, as foreclosures slow, bank owned properties will start to dry up. As such, some predict an unexpected rise in REO prices as bargain buyers see less and less REOs on the market. However, others foresee a doomsday scenario. Past owners might challenge the “legality” of their past foreclosures, and agents will have to disclose pending legal action to buyers. In this case, REO listings become harder to obtain because there are less foreclosures, and they become harder to sell because no one wants to buy into a lawsuit.

How will this affect our Legal Liabilities as Realtors?
Many think this is a net positive for Realtors insofar as legal liability goes. Basically, Realtors get busted in short sale transactions because they act like lawyers and CPAs. If foreclosure is not possible, people might stop asking Realtors for advice about bankruptcy and people might not sign listing agreements simply as a last resort to stall foreclosure. Plaintiffs will be less able to bring reasonable claims that they were “forced” or “tricked” or “persuaded “into a short sale due to bad advice by their Realtor.

However, this is not necessarily true. What happens if a recently foreclosed REO was wrongly foreclosed by a bank without proper authority to exercise the note? What happens if a buyer makes an offer on an REO that has a lawsuit pending? What happens if the short sale went into contract, but now the seller wants to breach because foreclosure is temporarily off the table? Now more than ever, we must facilitate wanted transactions and disclose material facts. If your REO has a former owner that intends to file suit, disclose that to prospective buyers. If your short sale seller has changed his mind, let him. These strange times simply present new ways for Realtors to fall into the same dilemmas.

In conclusion, many banks have started to halt their foreclosures. Many other banks are expected to follow. This will probably have a short term negative effect on the market. However, it may also provide sellers their best opportunity to sell short as some banks will be more willing to accept low offers. However, not all banks have imposed foreclosure halts and there is no government moratorium. So, Realtors need to be careful when discussing options with clients. This is especially true since it may be unclear which bank actually holds the client’s mortgage note. Ultimately, as this market continues to change, our clients’ have new options and tough decisions. But our legal role as Realtors stays constant. We facilitate sales for our clients and we disclose material facts about the property – we do not make our clients’ decisions.


Monday Mojo: How is your touch?

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How is your touch?

Could you imagine being a professional golfer and not hitting golf balls at the driving range constantly…not working with a teaching professional?  No way!!!!

Bottom line is if you didn’t you would not be good enough to be a professional golfer.  Professional athletes must continue to practice and work on their game FOREVER.  They must constantly work on the fundamentals and work on getting better every day.  Actually, being a professional or being great at anything in life requires a commitment to practice and continued education. It is what separates the amateurs from the professionals…it is what separates the top 1 or 2 percent from the rest.

I often use this analogy when coaching agents on professional growth and development. Continuing to attend training classes and working on constant improvement is really like taking golf lessons and hitting golf balls at the Driving Range.  It is classes like this that will help you to fine tune your game so when you walk out onto the proverbial golf course you are ready to GRIP IT AND RIP IT.

When you step foot into one of our offices we tell our team it is like stepping onto Augusta, Saint Andrews, or Pebble Beach.  It is always our goal to create a motivating, supportive and positive work environment where our team can take what they have learned at the practice range and put it into action.

Remember, you are never too good and you have never been in “this business” too long to practice and work on getting better.  It is the lack of commitment to improve and practice the fundamentals that holds people back.  There has never been a great golfer who did not spent countless hours their entire career at the driving range with their teaching professional hitting golf balls over and over again.  There has never been anyone great at anything that did not do this.

We are never too good to practice and we can never practice too much.

Grip it and Rip it!