“Do you have Muscle Milk?” is a common question supplement retailers hear from customers. Sure, everyone loves the desert-like taste of both the powder and liquid shakes and the candy style protein bars, but at what cost? Are consumers informed about what they’re putting in their bodies?
A suit was filed last summer against Cytosport for false nutritional advertising. The plaintiff, Claire Delacruz, claimed that Muscle Milk bars were high in saturated fat and low in vitamins and minerals. In fact, one chocolate peanut caramel bar contains 300 calories and 8g of saturated fat. One chocolate muscle milk ready-to-drink shake (14 fl oz) contains 230 calories, 9g of total fat and 430mg of sodium (sodium recommendations are <2300mg daily). Although the total carbs and sugars are low on the label, ingredients include vegetable oils, maltodextrin, crystalline fructose, natural and artificial flavors, acesulfame potassium (a calorie free artificial sweetener) and sucralose. In other words, a lot of substances that are associated with disease are contained in one bottle of what is supposedly “nutritional.”
A glimpse at nutrition facts for a standard chocolate frosted Dunkin donut reveals 270 calories, 7g of saturated fat and 340mg of sodium, not too far from a serving of Muscle Milk, yet no where does Dunkin donuts claim to be healthy. Cytosport, on the other hand, states of their Ready-To-Drink shake “it is a protein-enhanced functional beverage that promotes sustained energy, lean muscle growth and recovery from exercise with a milkshake like taste. Muscle Milk provides a precise blend of 25 grams of premium protein, healthy fats, good carbohydrates and 20 vitamins and minerals in a lactose-free, gluten-free formula. Muscle Milk ready to RTD (Ready to Drink) is an ideal nutritional choice whether you are a performance athlete, on a diet, or simply desire to maintain lean muscle mass.” With a claim like that, who wouldn’t want to try Muscle Milk?
The FDA sent a warning letter to Cytosport on June 29, 2011, stating that their products were misbranded due to nutrient claims without following legal guidelines of such claims. The FDA stated that to be considered “healthy,” foods must have a “total fat content of 3g or less per reference amount customarily consumed (RACC), 1g or less saturated fat per RACC, and no more than 15% of calories from saturated fat.” Cytosport was also critiqued by the FDA for claiming 0g trans fat without including an adjacent disclaimer of “See nutrition information for fat content.”
Cytosport countered the argument by claiming that “many healthy, nutritional products contain some amount of fat” and that their products contain levels below recommended daily amounts. Delacruz is in the process of revising her arguments before the judge makes a final decision on the case. Stay posted. ..And maybe think twice before believing nutritional claims and trends.
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