Last week, my travels took me to Dallas, Texas for the Real Trends Gathering of Eagles. There, I was lucky enough to rub elbows with Roger Staubach, the originator of the “Hail Mary Pass,” legendary Hall of Famer, former Dallas Cowboy quarterback, Navy veteran and Heisman Trophy winner. With a list of accomplishments like that, it’s hard to believe that in addition to being an incredibly successful football player, Roger Staubach is also an amazing businessman.

The important thing to note about Roger is he joined the Dallas Cowboys as a 27-year-old rookie in 1969, after finishing his required service in the Navy, including a tour of duty in Vietnam, and didn’t get the regular quarterback job until his third season. During his nine seasons as the regular quarterback, Dallas played in six NFC championship games, winning four of them, and also scored victories in Super Bowls VI and XII, quite an amazing feat. Staubach was known for his ability to think quickly and scramble out of trouble. This and his motivation to excel at a sport he loved so much, is truly what makes him a great man.
It’s no surprise that these attributes carried over to his life after football. He was able to start a very successful commercial real estate business, The Staubach Company, in 1977. The philosophy of the company is definitely something noteworthy:
“Operating Principles: We will adopt the objectives of our clients, the users of space, and dedicate ourselves to the achievement of their goals. We strive to understand our clients’ long-term operational objectives and to orient our work to achieve these objectives, rather than simply fulfill a short-term real estate need. … If at any time our clients are not completely satisfied with the services we have provided, they have the unilateral right to adjust our fee.”
To the Staubach Company, their clients were not just people they did business with for the short time they needed real estate services. These clients were with them for life. The employees developed long-term relationships with them and catered their services to accommodate the client. No cookie cutter plans here; just true customized customer service. They recognized that each person’s needs are different. With this philosophy they were able to accomplish their goal of satisfying their customers every request.
Quite an amazing concept if you ask me and one every person should definitely take into consideration.





