Posts Tagged ‘blog’

Cool Apps: Get A Handle On The Soc-Med Game with Postling

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There are lots of opinions on Social Media and how it can be employed to promote business and engage with our customers. One thing upon which we can all agree, however, is that it can be enormously time-consuming. A time-suck, if you will.

Twitter. Facebook. LinkedIn. Yelp. FourSquare. YouTube. Tumblr. Flickr. How are we supposed to stay on top of it all and still, you know, do our jobs?

Postling is here to help.

Postling saves you time and frustration. Period. Postling endeavors to help you make social media engagement more efficient. It monitors your presence, and provides you one hub through which you can update your WordPress blog, Facebook fan (or profile) pages, Twitter…you name it. No longer do you need to log into different social media sites every day. Postling does all the work for you. In two simple steps, publish your blog post to your blog(s), then update your Twitter and Facebook status with a link and custom message.

Postling offers unrivaled information curation.

Now partnered with Collecta, Postling will give small businesses a way to track search terms and see its mentions on blogs, in mainstream media, and on social media sites. In addition, they’ve created a custom RSS feed reader, so that you can monitor competitors or blogs that are of interest to you and your business. From Postling, you’ll be able to tweet, comment or post to your blog.

And all of this will happen in real time. Pretty cool, right?

Some of the best features of Postling are the ability to monitor as many different accounts as you like, as well as a great community support feature, to which you can turn for advice when you really need it.

You want to know what people are saying about your business. You want to know what they’re saying right away. Postling will help you listen.

Postling is the tool for small businesses to get a handle on their social media usage. It’s not built for the big boys, it’s built for you and me. Check it out today!


Cool Apps: Know the Real Deal with StatCounter!

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Congratulations! You’re in the game! You’ve got a website (maybe several), you’ve got a blog. A Facebook fan page. You name it, you’ve got it.

Sooo, now what?

You update your website. You write blog posts. You post links to Twitter, to your Facebook page, to ActiveRain, not to mention every other place you can think of. Heck, you might even be paying to run an ad or two. How do you know what’s working? How do you know where to focus your attention?

There are some services out there that can give you some basic information, but to get really in-depth, most analytics companies demand a handsome fee. But there is an option.

Welcome to StatCounter.

If your web page has fewer than 250,000 page views per month (and that’s a pretty significant figure), the service is 100% free. FREE! That’s a good thing. But what does it do? The answer is a lot.

Once you include StatCounter’s code in your webpage, it records valuable information about your site’s visitors and records it in a log for you. It tracks information about the sites from which your visitors came, the keywords they used to find you, how long they spent looking at your site, if they’d visited before, where (geographically) they are located, what kind of browser they’re using … and lots more. Once it collects the data, it organizes it and compiles it into charts and lists, so that your analysis is made easier.

If you’ve got more than one site, StatCounter can be used to track those, as well. Oh, yeah! And it’s still free.

You work hard. You spend lots of time making sure that your websites and blogs give just the right impression. Making sure that the sites are doing their jobs and also knowing where to focus your energies is important. If your site’s visitors come mostly from Google, then you don’t want to channel your efforts somewhere else.

In today’s marketplace, a tool like StatCounter is indispensable. If you want to hang tough with the big boys, StatCounter can help you do it!