Posts Tagged ‘Facebook’

Cool Apps: Don’t Be Blue, Get BatchBook!

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Each and every day, it seems that there’s a new social media channel on which we need to keep tabs. Whether it’s making professional connections on LinkedIn, managing our personal Facebook profiles, our “fan” pages, Twitter feeds, FourSquare checkins, not to mention email, and the things we use to make sure we’re meeting the needs of our clients, there’s an endless stream of, well…streams to monitor.

How can we do it without sacrificing our work ethic or our commitment to providing the highest quality work to our customers and clients?

BatchBook may just be your answer.

BatchBook, developed by the big thinkers over at BatchBlue Software, features contact management, social media monitoring, email forwarding, communications tracking, to-do lists, the ability to create lists, reports, and Web forms, and integrates seamlessly with Google Contacts, Freshbooks, MailChimp, Shoeboxed, and Zendesk. These features, combined with some of BatchBook’s unique offerings, might make it the most powerful social monitoring/CRM tool around.

First and foremost, BatchBook is a contact management powerhouse. It makes it possible for you to track your business, personal, and social media contacts and share them, if you like, with team members or coworkers. You can create a database from the ground up, or import your contacts from any of several different existing systems. BatchBook has a great feature, which they call “SuperTagging”, which you can use to create custom fields that’ll let you monitor the information that’s important to you, not just those that conform to the software.

Its social media monitoring helps keep the lines between personal and business contacts on social media channels clear. For each of your contacts, you can see their most recent tweets, blog posts, as well as their LinkedIn profile.

Another cool feature is the ability to track communications. If you want to know the last time one of your team members contacted a client, you can see it in BatchBook, whether it was an email or phone call, you’ll have a complete record of all of your communications with your clients. And with BatchBox, your emails can get forwarded directly to BatchBook and attach them to your contact, so you’ll know exactly where you stand at all times.

BatchBook gives you the ability to collect information about your clients and other business-specific information. Not only does it do that, but it gives you an easy-to-use system with customer support that’s second-to-none.

Got the contact management blues? Get BatchBook.


Cool Apps: Get Mobile, Get QIK!

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When you stop to think about it, mobile technology is pretty amazing. The things that we can do with our phones these days are truly mind-boggling.

Communication is faster and more efficient. Mobile applications allow us to run our businesses from the palms of our hands. We have access to pretty much anything at anytime. Like I said, amazing.

So, aside from the obvious things like email, access to social media outlets, and other glaringly-business-oriented applications, how can these little powerhouses best be used to benefit our businesses?

One of the most interesting uses I’ve seen is with QIK, a mobile video and live streaming application that can be used on more than 140 different phones. QIK allows you to record video on the fly. It lets you do it wirelessly. It lets you stream events with people as they’re happening.

“That’s cool and all, but how could I use that for my business?” you might ask.

Here’s one way: have you ever had clients whom you were helping to relocate? They arrange trips to see homes, you schedule as many showings into one weekend as is humanly possible, and they feel pressured to buy something, even though they might not have found *the* house, simply because they’re there. With QIK, if there’s a home that they’d like to see, you can arrange a showing…and live stream it to them, no matter where they are.

QIK could be used to do virtual tours for homes. It could be used in the great wide world of hyperlocal marketing, allowing you to capture video of interesting happenings in your market area. You could even use QIK to record VLOGs, which can be automatically uploaded to YouTube, Facebook, or your blogs hosted on WordPress, Blogger, Tumblr, and many others.

With a little creativity, a simple little tool like QIK could really be a game-changer for your business. How do you think you might use it?


Cool Apps: Know the Real Deal with StatCounter!

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Congratulations! You’re in the game! You’ve got a website (maybe several), you’ve got a blog. A Facebook fan page. You name it, you’ve got it.

Sooo, now what?

You update your website. You write blog posts. You post links to Twitter, to your Facebook page, to ActiveRain, not to mention every other place you can think of. Heck, you might even be paying to run an ad or two. How do you know what’s working? How do you know where to focus your attention?

There are some services out there that can give you some basic information, but to get really in-depth, most analytics companies demand a handsome fee. But there is an option.

Welcome to StatCounter.

If your web page has fewer than 250,000 page views per month (and that’s a pretty significant figure), the service is 100% free. FREE! That’s a good thing. But what does it do? The answer is a lot.

Once you include StatCounter’s code in your webpage, it records valuable information about your site’s visitors and records it in a log for you. It tracks information about the sites from which your visitors came, the keywords they used to find you, how long they spent looking at your site, if they’d visited before, where (geographically) they are located, what kind of browser they’re using … and lots more. Once it collects the data, it organizes it and compiles it into charts and lists, so that your analysis is made easier.

If you’ve got more than one site, StatCounter can be used to track those, as well. Oh, yeah! And it’s still free.

You work hard. You spend lots of time making sure that your websites and blogs give just the right impression. Making sure that the sites are doing their jobs and also knowing where to focus your energies is important. If your site’s visitors come mostly from Google, then you don’t want to channel your efforts somewhere else.

In today’s marketplace, a tool like StatCounter is indispensable. If you want to hang tough with the big boys, StatCounter can help you do it!


Cool Apps: What’s The Buzz About?

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GoogleBuzzlogoDid you hear? On February 9th, Google launched its newest web-based gem: Google BUZZ.

Meant to draw on social features similar to those in Facebook and Twitter, BUZZ shares short messages (though longer than 140 characters), pictures, online videos, and feeds from RSS feeds and the like.

Accessible through Google’s popular Gmail service, BUZZ will simply look like a new part of the inbox. Once configured, feeds from users’ Twitter feeds, Picasa albums, and so on and so forth, will be delivered to your (and your followers’) BUZZ bins. In short, BUZZ is much like a “lite” version of its WAVE application, launched late last year.

It’s possible that BUZZ can be used for business; messages can be linked to geographic locations, so companies that engage that way might find it useful.

But do we really need it? Do our customers want another social site? Do they want to keep track of things on Facebook *and* Twitter *and* on BUZZ? That remains to be seen. And there’s a pretty big hiccup in its potential: you must be a Gmail subscriber to use BUZZ. It’s not very likely that most people will abandon their email service just to use something whose use isn’t yet well-defined.

BUZZ is certainly interesting enough. The social integration make it much like FriendFeed (which was purchased by Facebook in 2009). Multiple profiles can be linked and followed by BUZZ users, and much like in WAVE, users can comment on individual posts, making them more “conversation-like”. But is that really enough?

Some have decreed that BUZZ will “kill” Facebook. That seems to be a bit of a stretch, as Facebook has well over 400 million users (a number that seems to be growing exponentially).

What’s your opinion? Have you checked out BUZZ? Has Google addressed a solution to a problem that didn’t really exist?


How to Win Friends and Influence People – on Facebook and Twitter

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Harry Potter aside – I’d guess that many people today would cite Dale Carnegie’s classic book  “How to Win Friends and Influence People” as one of the most influential books in their lives. But it was originally published way back in 1951 – when the average home cost $16,000, a gallon of gas cost 27 cents, and “high tech” meant CBS experimenting with color television broadcasts.

How does Dale Carnegie’s classic hold up to today’s Twitter generation? Really well!

The first part of the book focuses on personal relationships – and it is as relevant to Social Media in the 21st century as it is to our in-person relationships today.   It recommends-

  • Never criticize, condemn or complain. With the Internet-  you can rant, rave, and ignite flame-wars more publicly and permanently than ever before.  But really.  As a consumer – what do you want?   One really awesome Palo Alto restaurant recommendation from Yelp! or 15 rotten reviews?
  • Become genuinely interested in other people. Carnegie recommends that we remember people’s birthdays and other important details.  Today – this is easier than ever.   Reconnect with your best friend from third grade, send an instantaneous birthday message via Facebook, join a tribe of left-handed ukele players on Ning.   It’s never been easier to add a personal touch to the lives of our friends, family, and colleagues.  Carnegie would approve.
  • Talk in terms of the other person’s interests. Carnegie was ahead of his time.  Focusing on the other people’s interests is the golden rule of Twitter.   If he were around today, I doubt you’d find Carnegie only promoting his webinars and ads for acquiring 37,000 followers in 12 minutes on Twitter.
  • Be a good listener. So how do you listen on the Internet?  Subscribe to blogs & post useful comments and questions.    Follow people on Twitter & read their tweets for a bit before jumping in.   Respond to requests on Linked-in for recommendations and introductions to help a friend’s job search.
  • Make the other person feel important. One of the cool things about the Internet is that you can say “Thanks” in so many ways.  You can Retweet on Twitter, you can share someone’s event on Facebook or Linked-in to help them promote it,  You can Digg an awesome webpage, and of course –you can say “thanks” directly to the person.
  • Use Names whenever possible.   In the olden days, a business card only needed space for your name, physical address, and telephone number.  Now we squeeze in our fax, email address, Facebook vanity URL,  Twitter handle,  Linked-in profile, Website address, and  Blog address.    In bold 4 point font.   And still – one of the sweetest things is to have someone personally address something to you with a unique touch so that you know it genuinely comes from them.
  • Smile. Positive enthusiastic energy transmits as easily over the Internet as the telephone.    We would just need to give Carnegie a dictionary to interpret our sign language. LOL!  :0)

Win friends & influence people – in social media and in-person.


Cool Apps: Don’t Drown In Information…Get STREAMY!

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streamy-logo1So, you’re using social media tools on The Web. That’s great! You’re on Twitter. Facebook. FriendFeed. You read blogs (and write them, too, hopefully). You upload pictures to Flickr. You have information up the proverbial wazoo. How do you keep track of it all? How can you keep from drowning in a sea of information?

Enter Streamy.

Streamy gives you the power to link ALL of your social media feeds, such as Twitter, FriendFeed, Flickr, & Digg, as well as IM services that you might use, like AIM, Google Talk, Yahoo! or MSN Live. You can organize everything in one, easy to manage space.

On Twitter, for example, you can follow your friends’ tweet streams, keep track of trending topics, organize your saved searches, or even focus in on a particular person (or company) whose tweets you’d like to follow. The functionality for Facebook or FriendFeed is very similar. One size does NOT fit all; organize things in the way that works best for you.

But there’s more.

Update your status across all of your feeds, or just one. You decide where you want your updates to be seen; if you only want your Facebook friends to know that what you’re making for dinner, it’s your choice. Only share the information you want.

You want to read blogs and stay as up-to-date on current information as possible, right? You want to know what your friends and colleagues are saying. But all of those blog/RSS feeds can get cumbersome. Streamy can organize all of it. Import all of your RSS feeds, and organize them by category, or by friend, or both. Read a post that you really like? Send a tweet about it. Drag and drop it into a friend’s feed. Post it to Facebook. It’s up to you.

Streamy. Easy to follow, easy to read, easy to share everything across the Web.