Bob Parsons, founder and CEO of GoDaddy.com, the largest accredited domain registrar in the world, sold his company for $2.25 billion this last week on July 1. Parsons credits his success in leadership, business and life in general to 16 rules he developed and lives by every day. The rules cover everything from specific advice for problem solving and decision making to more general lessons about the way the world works. I want to share Parsons’ rules here:
- Get and stay out of your comfort zone. Nothing significant happens when we’re in our comfort zones.
- Never give up. Almost nothing works the first time it’s attempted. Just because what you’re doing isn’t working, doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it were easy, everyone would be doing it, and you wouldn’t have an opportunity.
- When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
- Accept the worst thing that could happen and make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” Parsons says his father used to tell him when he was struggling to get his technology company going, “Well Robert, if it doesn’t work, they can’t eat you.”
- Focus on what you want to happen. Remember that old saying, “As you think, so shall you be.”
- Take things a day at a time. No matter how difficult your situation is you can get through it by focusing on the present and not looking too far into the future. You can get through anything one day at a time.
- Always move forward. Never stop investing. Never stop improving. Never stop trying new things. The moment you stop improving your organization, it starts to die. Make it your goal to be better every day in some small way. Remember the Japanese concept of Kaizen: Small daily improvements eventually result in huge advantages.
- Be quick to decide. Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”
- Measure everything of significance. Anything that is measured and watched, improves.
- Anything that is not managed will deteriorate. If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for awhile. You’re guaranteed to find problems there.
- Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect from a distance. Even the planet Earth looks like a peaceful place from far enough way.
- Never let anybody push you around. In our society, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.
- Never expect life to be fair. Life isn’t fair. You make your own breaks.
- Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying: “A wise man keeps his own counsel.”
- Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.
- There’s always a reason to smile. Find it. After all, we’re really lucky just to be alive. Life is short. Parsons says his little brother always reminds him, “We’re not here for a long time, we’re here for a good time!”
The biggest leadership takeaway for me from Parsons’ 16 rules is Rule #7: Always move forward. By focusing on small daily improvements, you’ll eventually see huge advantages. This is doable, positive and a great leadership philosophy. Now get out there and do it.

