Posts Tagged ‘photos’

Cool Apps: Get Panoramic Neighborhood Photos in 20 Seconds

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Photos are the most powerful tool in real estate sales. It used to cost a fortune to get high-grade photos that captured the true beauty of a place. But now all you need is a few dollars and an iPhone.

360 Panorama is an iPhone and iPod Touch app from Occipital that enables you to capture in 360 degrees: a room, a street, a market, a park, a view. Using brilliant photos of the spaces you sell will help sell them faster. It’s proven. For $1.99, this app can get you there.

In three basic steps, you have a high-quality panoramic photo that you can instantly share through email or Twitter. Just download the app and launch it on your iPhone or iPod Touch, tap the screen to begin recording and then pivot around your desired point to capture. Then in seconds, you get your final image – no need to wait for stitching to happen like with most other panoramic programs.

Imagine sending out photos like this when your new listing goes on the market. Or sending a quick email to a client about a house you just saw.

Check out the demo video right at the front of the 360 Panorama website to see just how simple it is to use.

How it works: The program uses your phone’s video camera so you will need an iPhone version 3GS or iPhone 4 to use it. It tends to work better with outside spaces, but for two bucks the quality of inside spaces is pretty good too.

Like with other iPhone photo apps (see Instagram), I think this is a great app for spontaneous neighborhood shots and points of interest for clients who follow you on social networks or whom you know are trying to decide where to live. It’s a fun and easy way to help sell a neighborhood.


Cool Apps: Take Better Pictures with Your iPhone

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What’s the number one thing you hear folks complaining about when it comes to browsing home listings on the web? Pictures – with many listings online there are either not enough pictures, none at all, or the ones provided are terrible.

The good news is that there is an app for that! You no longer need a professional photographer to take good pictures. You actually don’t even need a professional camera. All you need is your iPhone and a photography app called Gorillacam.

Gorillacam gives users extra tools that are not standard on the built-in iPhone camera app but can really help you take better pictures with your phone. It includes a self-timer, an anti-shake feature, a grid and a level to help get a picture straight, “press anywhere” picture taking (meaning you can take the picture by pressing anywhere on your screen, not just the picture-taking button), a time-lapse feature and even a three-shot burst mode.

After trying it out a bit, I’m now convinced that there really is no excuse for not providing quality photos of the homes and neighborhoods we sell.

Gorillacam’s maker, Joby, even makes a funky tripod called Gorillamobile, that can attach right to your iPhone or mobile device. It has a quirky design that enables you to wrap the legs around objects for stability and different shot angles.

They say pictures are worth a thousand words – I say they’re worth even more in real estate. Pictures are essential to capturing the look and feel of a home, to create the first impression that will help a consumer to decide whether or not to even view the house in person.

Not including pictures with marketing materials – on or offline – is a bad practice itself. But including bad pictures is even worse. Rather than agonize over the costs of having your pictures done right – try Gorillacam with your iPhone. Get creative and impress your clients at the same time.